The experience was designed to capture actionable audience insights and drive consideration for NIVEA’s deodorant range — all while guiding users toward a clear path to purchase.
YEN.com.gh created an interactive quiz experience titled
“Your Perfect Deodorant in 5 Questions.”
The quiz invited users to answer five short lifestyle-based questions and instantly discover their ideal deodorant match — NIVEA Dry Comfort Roll-On.
After receiving their result, users were seamlessly directed to the online store, supporting the full purchase journey from discovery to conversion.
The quiz invited users to answer five short lifestyle-based questions and instantly discover their ideal deodorant match — NIVEA Dry Comfort Roll-On.
Our top-performing CTR format, designed to spark curiosity and drive interaction.
Distributed across People and Sports categories for strong contextual relevance and audience alignment.
“Take the quiz inside this category!”
“Find your deodorant match!”
Encouraged exploration and participation across the site.
Generated across campaign formats
Quiz participants who proceeded to the online store
Strong interaction with the quiz, indicating clear user intent
The campaign successfully combined creativity, consumer insight, and measurable performance.
It positioned NIVEA as a consumer-first, data-driven brand, while showcasing YEN.com.gh’s ability to deliver interactive solutions that engage audiences and drive meaningful action.
