How Compu Ghana Achieved 2.7M+ Impressions with YEN Entertainment Awards

A full-funnel campaign combining cultural relevance with high-performance media formats.
Explore the Campaign
15.5K
Clicks
1.54M
Social Reach
2.7M+
Impressions
Campaign Strategy

From Clear Objectives to an Integrated Growth Strategy

To help Compu Ghana stand out during the peak retail season, we defined clear objectives and built an integrated campaign. By combining cultural relevance with performance-driven formats, we delivered strong visibility, qualified traffic, and measurable results.

Build Strong Brand Awareness

Maximize visibility during peak shopping moments, including Black Friday and the Christmas season, when audience attention is at its highest.

Drive High-Quality Traffic

Attract engaged users with strong intent, increasing the likelihood of meaningful interactions and conversions.

Stand Out in a Competitive Market

Break through advertising noise with a distinctive presence aligned with culturally relevant content.
Solution

Integrated Campaign Approach

We developed a full-funnel strategy that combined premium sponsorship with high-impact ad formats. By aligning Compu Ghana with culturally engaging content and amplifying it through performance media, the campaign delivered both scale and strong user engagement.
Sponsorship Strategy

Sponsorship as the Core Driver

Compu Ghana partnered with the YEN Entertainment Awards, securing premium brand integration across high-engagement content:
Logo visibility across banners and the awards landing page
Mentions in all award-related editorial content and social media posts
3 dedicated branded social media posts
This ensured consistent and contextual brand exposure throughout the campaign. - give me eyebrow text
Media Amplification

Full-Funnel Media Amplification

The sponsorship was amplified with a structured media mix designed to drive both scale and performance:

ROS Display (Leaderboard, Anchor)

maximum reach and visibility

Rich Media (Profit Button, Interscroller)

high engagement and click-through rates

Social Media Support

extended reach beyond the platform
Campaign Performance

Measured Impact at Scale

A data-driven view of how the campaign performed across reach, engagement, and high-impact formats.

Scale & Reach

2.7M+
total impressions
1.54M
social reach

Performance (Display & Rich Media)

Efficient traffic delivery through optimized display and rich media formats.
1.7M
impressions
15.5K
clicks

Top Performing Formats

~2.05% CTR
Profit Button
~0.70% CTR
Interscroller
Rich media formats were the primary drivers of engagement and traffic.
Key Insights

What Drove Campaign Success

Beyond strong results, the campaign revealed key strategic insights into how cultural relevance and performance media work together to deliver meaningful impact.

Sponsorship Drives Contextual Visibility

Integration within culturally relevant content ensured:
Natural, non-intrusive exposure
Multiple user touchpoints
Stronger brand association

Integrated Approach Delivers Full-Funnel Impact

Each channel played a distinct role in driving results:
Sponsorship → builds awareness & trust
Display → ensures scale
Rich media → drives engagement & clicks
Social → amplifies reach

Seasonal Alignment Maximizes Performance

Activating the campaign during Black Friday and Christmas peaks significantly increased overall efficiency and impact.